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Sales Dish of the Day: Boost Sales

Filed under: Sales Dish of the Day

To improve your customer service and boost sales: Know your suppliers. Become familiar with their turnaround times, imprinting capabilities, quality, strengths and weaknesses to ensure orders are done right and on time. Double-check your proofs; don’t take anything for granted, even if it seems like an easy order. Develop and use a checklist to be sure you place the order correctly. Inspect and insure items, especially when dealing with a highly specialized product and an overseas company.

– From Advantages magazine

Sales Dish of the Day: Keep Clients Loyal

Filed under: Sales Dish of the Day

If you want your clients to stay loyal: Think of their needs first. Walk in their shoes. Help them out on a personal level when you can. Make them look like a hero to their co-workers and bosses. Ask for feedback, good and bad and use the criticism to better your services.

– From Advantages magazine

ASI Store Adds New Products for Suppliers

Filed under: site updates

Phase II of the ASI Store is now complete, and customers can now purchase — among other products — CreditConnect and LogoMall Network.

More on CreditConnect

If you’re a Supplier and looking to get the most accurate and current data on over 22,000 distributors in the Ad Specialties Industry, look no further than our CreditConnect aisle where we’ve got 4 different packages:

  • CreditConnect Plus ($54.08/mo): This basic package includes detailed industry credit/demographic info on all ASI distributor members, as well as CreditAlert, a daily email service that supplies late-breaking news on bankruptcy filings, accounts turned over for collection, payments on delinquent invoices, returned checks, and monthly past dues.
  • CreditConnect Plus with FastFind ($74.91/mo): This package includes everything in the basic, plus a semi-annual subscription to FastFind, dubbed the distributor “Yellow Pages” of the promotional products industry.
  • CreditConnect Platinum ($124.91/mo): This package not only includes FastFind and CreditAlert, but it will allow you to improve three departments – Credit, Sales and Marketing.
  • CreditConnect Platinum with Prospect Hunter ($166.58/mo): The premium package that includes Prospect Hunter, which helps you do targeted prospecting for new clients and pull lists for mailing campaigns from the entire 22,000 ASI distributor network.

More on LogoMall Network

If you’re a Supplier looking to reach millions of end-buyers and thousands of distributors, then the LogoMall Network ($185/mo) is for you! With this product, you can:

  • Show your products on 9,500 distributor websites
  • Reach 565,000 unique visitors each month
  • Gain sales from 4 million+ page views per month
  • Track your ROI through monthly traffic reports

So what are you waiting for Suppliers? Get Shoppin’!

Paul Lage Discusses BIC’s Acquisition of Norwood

Filed under: asi radio show

On today’s ASI Radio Show, Norwood’s president and CEO Paul Lage talked about the recent acquisition of his company by BIC Graphic. The following is the interview transcript of Paul Lage during the ASI Radio Show:


Melinda Ligos (ASI): So Paul, tell us what’s been going on, this is obviously a surprise to many in the industry.

Paul Lage (Norwood): BIC actually got involved about a month ago, the process that we went through involves an actual auction process and, although Aurora was the company that we went into the event with, BIC stepped up fairly early in the process and showed a lot of interest and, in a relatively short period of time became very comfortable with the business and took some major steps forward in the auction and won and now we’re basically owned by BIC.

Dave Vagnoni (ASI): I want to get right to this question about staff and facilities, what will this deal mean for Norwood’s future?

PL: Business as usual. The staffs at Norwood will remain the same. The staffs at BIC will remain the same. Facilities will remain the same. We’re going to operate as two separate entities for now, at least. But we will be looking for some synergies across the organization.

DV: And how about management? What will be your role going forward?

PL: My role right now is still president and chief operating officer, or chief executive officer for Norwood, we’re still working through details in terms of titles and responsibilities. We’ll probably have more information on that in the next couple weeks.

DV: And how about brand identity? Will BIC and Norwood basically be separate from a product line standpoint?

PL: Yes. That’s the easy answer. I think Norwood has worked very hard especially over the last three years to develop its brand, and BIC has probably the leading brand in the industry. So, no, there’s opportunities, we each have a little bit different personality to our brand so I think they complement each other very well.

ML: And now, Paul, obviously you were at BIC for many years, is there any consideration of you going back to BIC?

PL: There was a huge deja vu factor that kicked in here. I certainly have a lot of experience there and I hope I have the opportunity to at least participate in some of the BIC parts of the business, but again that’s probably a bit premature in terms of those decisions being made.

ML: So no move from Indiana back to Florida any time soon?

PL: If it happens it will be in October through February



Want to listen to a podcast of the interview? Click here.

For an archive of the entire show, Click here.

Sales Dish of the Day: RFPs

Filed under: Sales Dish of the Day

Responding to requests for proposals (RFPs) can be intimidating – but when you have advice from the experts, not so much: Don’t be offended by being asked to bid – put yourself in the client’s shoes. Respond in a way that educates your prospect about promo products. Give examples of case studies and what you’ve done in the past. Point out how you offer quality and service rather than just a lowball price.

– From Advantages magazine

Hot or Not for the Industry?

Filed under: Poll

For the July issue, Counselor magazine went in search of various styles popular with some A-list celebs and asked the following question:

Could these trends and styles translate to the promotional products industry?

Assisting them in their endeavor, industry apparel experts who know a few things about fashion. The result: A great read full of interesting facts, insightful quotes and humor. (Read the artcle.)

But we here at ASICentral thought, how can we take this a step further? And the answer: You make the call!!!

Sure, it’s fun to read the experts’ opinions on whether Christina Aguilera’s leopard print body suit is laughable, but what do you think? Could these styles and trends make it in the promotional products industry? Take our celebrity “Hot or Not for the Industry” poll now!


Sales Dish of the Day: Case Studies

Filed under: Sales Dish of the Day

Case studies are used as powerful sales and prospecting tools in virtually every industry. They provide the necessary proof that your company’s value claims are true and, therefore, it’s necessary for you to build a portfolio of promotions with which you’ve been directly involved. Here’s how: Choose convincing stories. They are those that represent areas of business you’d like to do more of and that have positive, measurable results you can share. Identify specific outcomes. Effective case studies, shouldn’t be complicated, but should address the problem, the solution and the measurable results achieved. Get your client’s approval. A “generic” case study is always suspect. Getting specifics and naming names lends credibility.

– From Advantages magazine

Sales Dish of the Day: Presentation Techniques

Filed under: Sales Dish of the Day

Are your presentation techniques getting stale and costing you sales? Add new technology. Present both conventional and quirky items and ideas. Become immersed in your client company’s culture by reading outside articles and reviewing their own Web site. Rehearse your pitch aloud at least 50 times and let colleagues critique you. Most importantly, be enthusiastic!

– From Advantages magazine

Sales Dish of the Day: Packaging

Filed under: Sales Dish of the Day

You can upsell any order with packaging. Tell your client about these benefits: Custom packaging allows them to send a second brand message. Branded ribbons and wrap give your clients’ gifts a more upscale, professional look. The right packaging stimulates the senses in a pleasing way, setting expectations for what’s enclosed. Use color to excite, fragrance to entice and sound to intrigue.

– From Advantages magazine

Sales Dish of the Day: Business Travel

Filed under: Sales Dish of the Day

Business travel doesn’t have to be a nightmare. Some tips for better trips: Check the Transportation Security Administration (TSA) Web site (www.tsa.gov) for updated information on what you can bring onboard a plane. Keep spare chargers for your electronics in your luggage. Keep extra sample-size toiletries in your luggage. When things happen that are beyond your control, keep a positive attitude and make the best of it. Flight delays? Be sure to have business reading material on hand.

– From Advantages magazine

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