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Thursday
November 13, 2008 Answer: $0.004Filed under: Uncategorized OK, if the answer is four-thousandth of a dollar, you certainly must be asking what on Earth the question must be, right? Here you go: “Question: What is the average CPI (cost per impression) of an advertising specialty item?” For the laymen, this means a promotional product — or ad specialty — costs just a fraction of a cent when compared to the average amount of times it’s worn/used per month. This statistic along with many others was revealed during ASI’s 2008 Power Summit at the unveiling of the long-awaited Advertising Specialties Impressions Study. And if you haven’t read this, what are you waiting for!? Go to www.asicentral.com/study to read the entire report. More interesting stats from this study:
And tons more! For more on the study, watch a clip from the Power Summit, where Andy Cohen interviews Melinda Ligos — the presenter of the data — and asks her about some of the more interesting data from the study. Watch the video here, or below. –vnd |
