|
Wednesday
October 22, 2008 Third Quarter Industry Sales RevealedFiled under: site updates This just in! The results of Counselor’s recent industry survey show that 2008 third quarter distributor sales are down 1.56% vs. 2007 third quarter figures. So that doesn’t sound too bad, what with the current economy and all, right? But that 1.56% equals a net decrease of $79 million vs. the same quarter one year ago…and $79 million down sounds really bad. But then again, 40% of distributors surveyed reported an increase in sales this quarter vs. 37% who reported a decrease, and I’d say that’s pretty much a draw. If you ask me, everything boils down to your personal efforts in your business. Like the insanely fluctuating stock market, industry sales are going to go up and down, and there’s nothing any of us can do about that, try as we might. But the old cliché still applies: you get out of something what you put into it (or something like that). Even if your clients have smaller budgets than in the past, they still need to appeal to and advertise to and reward their clients, which means they still need you. If you’re there for your buyers and offer them creative, exciting, brilliant products and marketing ideas, you’ll find yourself part of that successful 40% in the fourth quarter - I guarantee it.* *Note: Not a guarantee. -KB 0 CommentsLeave a Comment |
