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Sales Tip of the Week - Success Stories

Filed under: Fun, General, Sales Tip

successAdvantages magazine says there’s a limit to how many bold claims you can make about your company and product results, but there is no limit to the words of praise you can put in the mouths of your delighted clients.

Use case histories of your clients’ success stories about the benefits they received from your service or product. When you are using their actual dialogue, you can say much more glowing things about yourself and your company than you could if the words were your own.


Prepared for the Future – An Intern Reflects On Her Time at ASI

Filed under: Fun, General

Rachel AbrahamBy Rachel Abraham

I have had some time to reflect on the opportunities and accomplishments I have made at ASI. It has been such a rewarding and an invaluable experience. I was not familiar with the promotional products industry at all prior to interning here, but I was eager to learn and expand my writing. I was definitely nervous about starting this new endeavor, but it turned out just fine — better than fine. The guidance, colleagues and assignments made this summer enjoyable.

I never had a full time position as a writer before interning here, but I had taken on a few online internships while working as a cashier after graduating college. It seemed I would never find something truly satisfying, but then came the email notification from ASI. When I first came across the application for the editorial intern position, I knew this is what I needed to get my foot in the door and to get hands on experience in writing. It was the ideal position for me because I majored in print journalism.

The internship included a free week trip to New York City and housing at NYU where I had a fantastic view of Manhattan! I received training from the Dow Jones News Fund in business journalism. It was an intense and exciting week with guest speakers, quizzes on current events and article writing. While in New York I visited news media, such as: the New York Times, the Wall Street Journal and NBC Nightly News. Bonuses included the chance to be a tourist and explore the city by trying different restaurants visiting Times Square, and visiting the September 11th Museum.

I went through mixed emotions my first day at ASI, but I quickly became relaxed by the way I was treated. Michele Bell and the other members of the Editorial department helped me get acclimated to the new work environment. Sara Lavenduski, my fellow colleague and a former Editorial intern, was always available to help if I had any questions and gave me some great pointers. I have written for ASI’s award winning magazines and have had to meet deadlines. For example, I contributed to Trend Alerts for Wearables. I also profiled designers and their fashion and covered Fall/Winter trends for Stitches that I just saw in the newest publication. Check it out!

There have also been many perks. It did not hurt that there was an on-site Starbucks that helped with those afternoon cravings. But aside from that, I have had the chance to assist with fashion photo shoots, and see the behind the scenes of how models prep. It was fascinating to see the collaborative effort that was made to create those outstanding shots. I also attended a Phillies game for Joe Haley’s 20th anniversary at the company and participated in a painting party. We even had a wine and cheese party showcasing our artwork. I can’t forget about decorating an “ArtCar” for three days with different promotional items for the ASI Chicago Show. It is been a great way to spend my summer where I also befriended my fellow interns, Corrie Purvis and Virginia Lucas. I’ll never forget our walking breaks around the building!

The overall experience has been one I could not have expected. I now have another great addition to my resume. I appreciate the knowledge I have gained and the people I have come in contact with. Thanks to ASI, I feel more prepared and confident in my future.


Sales Tip of the Week - Engage Prospects

Filed under: Fun, General, Sales Tip

engageIf your prospect says she can source the product you’ve recommended cheaper online, don’t be insulted. Advantages magazine says engage the prospect to learn more.

Do they have a specific product alternative or online seller in mind? What kind of service, guarantees or support does the online vendor provide? Oftentimes, buyers are “star struck” by pricing they find online. What they haven’t necessarily factored in is how valuable the ability to pick up the phone and talk to you can be if they have a problem or concern. Perhaps there’s a difference in product quality or imprint method or ability to meet a deadline. Review the choice with your prospect to be sure they’re comparing apples to apples.


Ad Specialty Companies Take ALS Ice Bucket Challenge

Filed under: Fun

The ALS Ice Bucket Challenge — an international viral video campaign that’s raising awareness about Lou Gehrig’s Disease — has taken the globe by storm and is lighting up social media (if you’ve yet to hear of it, where have you been?!). The ad specialty industry is right there doing it’s part to raise awareness and funds, and to have a little fun in the process. Check out some videos and images from some of our industry friends, and if you have any please send to Counselor Senior Editor Dave Vagnoni at dvagnoni@asicentral.com. Enjoy!

Not to be outdone, Farfromboring takes the Ice Bucket Challenge … in a big way! See the video here.


HandStands PROMO, in Salt Lake City, UT, has accepted the challenge by Mark Freed. See the video here.


Steve Levschuk, owner of Talbot Marketing in Canada, takes the ALS challenge. See the video here.


The BIC Graphic manufacturing team in Clearwater, FL lines up for the challenge.


Wendell August’s Will Knecht accepts the challenge, then nominates his entire staff. See the video here.


And the Wendell August team responds! See the video here.


Barry Lipsett, Charles River Apparel President & CEO, taking the Ice Bucket Challenge. See the video here.


Dave Regan, Vice President of Sales and Marketing at The Vernon Company, who happened to be visiting Hub Pen that day, accepts the challenge.


Hub Pen’s President Joseph Fleming gets doused.


Pop! Promos President Sterling WIlson getting drenched by two members of our sales team, Francis Rodenbaugh and Katie Swinburn. See the video here.


Mark Freed of Genumark challenges the whole promo products industry! See the video here.


Rosalie Marcus, The Promo Biz Coach, took the challenge in honor of her brother who lost his battle with ALS. See the video here.


Sales Tip of the Week - Warm Up Your Audience

Filed under: Fun, General, Sales Tip

presentationTrying to make a good impression on new clients? Advantages magazine says to engage your audience from the outset of your presentation by warming them up.

Ask questions that open the door for more in-depth problem solving or share an appropriate anecdote with which the prospect can relate. Try to tie into information that you’ve found out about the company from your preparatory research.


Sales Tip of the Week - Testimonials

Filed under: Fun, General, Sales Tip

testimonialClient testimonials can bring you more sales and more qualified prospects. Advantages magazine says a little positive word-of-mouth can go a long way.

Ask your satisfied clients for testimonials for your website; ask for recommendations on LinkedIn. Create a Case Study section on your website and create a portfolio you can leave with prospects.


Interning at ASI

Filed under: Fun, General

By Corrie Purvis

Starting a new job is always difficult – new people, new goals, a completely new mindset – but it’s even more daunting to come into an entirely new industry. ASI, however, made this transition manageable, and, in fact, enjoyable. This summer I was able to learn so much about the promotional products industry, while also expanding my writing portfolio. And there was time for some fun as well.

One unique aspect of interning at ASI is the week of training prior to the start of work. Because of Tim Andrews’ connection to Dow Jones, we (Rachel Abraham and I) were able to participate in the Dow Jones News Fund Business Reporting “boot camp” in New York City. There, we met rising business journalists from across the country and learned a thing or two about the fundamentals of writing for a business audience. Our instructor, Will Sutton of Grambling State University (a fairly interesting man), toured us around the bustling Manhattan streets, meeting editors and producers of publications like The New York Times, The Wall Street Journal and NBC Nightly News. This week truly engraved the idea into my mind that with hard work, I could also end up here someday.

Once back in Trevose (almost as glamorous as the Big Apple!), it was time to get started on serious business. The Editorial department at ASI did a wonderful job welcoming us interns, giving us time to adjust to the new environment before giving us a ton of assignments. Over the course of the summer, we had the opportunity to write and do research for all five ASI publications, as well as speak with some of the top names in the industry – I even interviewed a man who helped create costumes for Breaking Bad! We helped put together showcases, best in show spreads, write designer profiles and glued seemingly thousands of items to a yellow Mazda (quite a resume addition).

We were also fortunate enough to assist with a fashion shoot for Stitches and Wearables magazines. As budding fashionistas ourselves, it was exciting to get a behind-the-scenes look at what it takes to put together the stunning images you see in these publications. It also made me realize that modeling is more than just pouting at a camera – those girls were working it!

In all seriousness, ASI is without a doubt one of the best places I have ever worked (at 21 I’ve only worked at so many locations, but regardless). The culture here is relaxed, yet still professional; I can comfortably come to the office and actually enjoy my work. I mean, how many offices host World Cup viewing parties during work hours? The Editorial department took a day to go to a Phillies game, and another day to express our artistic sides at a painting studio. I never in a million years expected to do any of these things as a summer intern, and it’s great to be at a company that genuinely values its employees.

This was definitely not an internship that involved just getting coffee for my superiors (although I did do that once … Michele drinks a lot of coffee!). The amount of experience and exposure I got with writing for this industry is exceptional, and unparalleled. As I head back to school for my final semester, I take with me capacious stacks of writing samples, as well as connections and even friends with whom I hope to stay in contact after my time at ASI comes to a close.

Corrie Purvis with Tim Andrews

ASI CEO and President Tim Andrews with Rachel Abraham (left) and Corrie Purvis.


Corrie Purvis with Tim Andrews

Working on the ASI PromoCar.


Corrie Purvis with Tim Andrews

At a fashion photo shoot.


Sales Tip of the Week - Sharing Content

Filed under: Fun, General, Sales Tip

shareWhat makes you share something with someone else? Advantages magazine has a few tips on how to create content that people will pass along.

When you give clients useful information in an educational and/or entertaining format, you increase the chance that they’ll pass it along to their colleagues and professional network. Provide links via an e-mail campaign, on your website or via social media pages that offer information to download for free or to access online. Here are five examples of great pass-along content: Whitepapers, Infographics, Blog entries, Podcasts, Videos.


Sales Tip of the Week - Sales Calls

Filed under: Fun, General, Sales Tip

sales calls

Looking for tips on how to conquer sales calls? Advantages magazine shares some advice from Barry Maher.

Barry Maher, motivational speaker and author of Filling the Glass: The Skeptic’s Guide to Positive Thinking in Business, built a successful ad specialties company before moving on to teach others. He says the best preparation for making sales calls is making sales calls. “After every call, no matter how well you did – even if you closed a million-dollar deal – ask yourself how you could have done it better,” says Maher. “Get a little bit better at making calls every time you make a call.”


Sales Tip of the Week - Imprinting Techniques

Filed under: Fun, General, Sales Tip

retailLooking to spruce up your product? Advantages magazine says take a cue from retailers.

It’s a trend seen frequently on T-shirts and bags at major department stores – combining screen printing with a dash of embroidery and a few sparkles for good measure. Consider multiple imprinting techniques for a single promotional product, particularly if your target audience is young and hip.


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