December 4, 2013
Aside from a Halloween or two when I was in college, I’ve never had a need for nail polish. But now that I have a daughter who’s old enough to use it, it’s starting to become part of my life. “Daddy, I want that!” Who knew Barbie had her own line of nail polish, but there it is, the Barbie logo emblazoned on real bottles of nail polish.
And that brings me to today’s blog post topic: How *do* they get those logos imprinted on nail polish bottles? This primer from Advantages magazine shows you exactly how it’s done, courtesy of supplier Diamond Cosmetics (asi/49640).
December 2, 2013
I love everything about pumpkins. The jack-o-lanterns, Halloween, the autumn season and even the beer. But nothing compares to the Thanksgiving pumpkin pie … at least, that’s my opinion.
Leading up to Thanksgiving 2013, we at ASICentral wanted to find out what others thought, did they feel the same love for pumpkin pies as I did? Or would some of the other traditional pies like pecan and apple be preferred? To be honest, I thought apple would kick butt and reign supreme, but what do I know about food? I still think frozen pizza is a taste sensation.
Much to my surprise, not only did the pumpkin pie win, but it got over 40% of the 231 votes. Apple? Well, let’s just say it finished a distant third.
Here are the full results to the question: What’s your favorite Thanksgiving pie?
Total Votes: 231
November 14, 2013
In a perfect world, sales reps would get heaps of warm leads from their marketing department, leaving plenty of time to cultivate a sale. Unfortunately, that’s too often the exception and not the rule, and the rep is frequently the one coming up with the leads.
In this month’s Wearables‘ Business feature, Staff Writer Christopher digs up some great ideas on how sales pros can generate leads quickly and effectively. Looking to get more quality leads? Then this article is for you! In the meantime, here are three quick tips to better leads:
October 11, 2013
During last week’s college and professional football games I couldn’t help but notice the presence of the color pink. It seemed to be everywhere - on uniforms, penalty flags and even on the logos of some of the teams. With October being Breast Cancer Awareness month, I knew what it all stood for, and I began to count my blessings. As a man in my forties, I have every reason to be thankful that this terrible disease known as cancer has had little effect on my friends and family throughout the years. At least, so far.
Then I read the October cover story of Wearables magazine, and I nearly lost it.
About a young college woman named Haley Bellows who, with the help of her friends and a tight-knit campus community, has taken cancer head-on, this is the kind of story that puts everything into perspective. Having a bad day because you forgot your umbrella and your hair got wet? Read about a normal day in Haley’s life and I guarantee your damp locks won’t seem that bad. The story describes in detail what Bellows went through upon being diagnosed, the joy of going into remission only to be squashed by a relapse, and how one T-shirt with the slogan “Eff Cancer” just might save her life.
This is a great read by C.J. Mittica and I recommend it highly. Kudos to Haley … keep fighting, girl! And Eff Cancer!
See a video of Haley shaving her head as a reminder of how awful cancer is. And here are a few images of Haley and her friends.
October 9, 2013
Filed under: Tip of the Day
When you think of branded drinkware, what comes to mind? For many people, the answer might be water bottles and mugs. For me? Beer glasses!
One look inside my cabinets and you’ll see why. Pint glasses from Guinness, Sam Adams, Troegs — who knows, maybe even a Pabst Blue Ribbon (yeah, I just admitted that ) — all own important real estate on my shelves, constantly reminding me which beers I’m partial to.
The Global Advertising Specialty Impressions Study, Version 4, is now live and filled with tons of interesting facts, charts and data about promotional products. Check out the study now, and in the meantime, here are 5 facts about promotional drinkware:
October 4, 2013
Not long ago I got an e-mail from my personal e-mail service thanking me for 15 years of dedicated commitment to their product. “Has it been that long?” I thought. Wow, I’m old.
Needless to say that in those 15 years, I’ve seen my share of e-mails, especially the marketing ones that have seemingly been around for as long as the Internet. Each day for the past several years I can count on some kind of offer in my inbox — usually from Old Navy, Barnes & Noble or Men’s Wearhouse — and I’ve become quite adept at separating the wheat from the chaff. Ninety-nine percent of all marketing e-mails I get go right into the trash, so the ones that I do open really have to be good for me to get all the way through to a transaction.
And as more people become e-mail savvy like myself, this behavior is the rule, not the exception.
So how do you succeed with e-mail marketing? This month’s Advantages magazine article titled “Rules of Attraction: Get Them to Commit” is full of great tips and advice on how to not only succeed with e-mail marketing, but with blogs, videos and social media. Read this article now, and in the meantime here are 6 great tips for better e-mail marketing:
September 24, 2013
Filed under: Uncategorized
Did you know: Jackets have the best advertiser recall of any promotional product? Amazingly, a whopping 95% of those who own logoed outerwear can recall the advertiser’s name.
Now, that’s some serious brand power! And thanks to ASI’s recently released Global Advertising Specialty Impressions Study, version 4, you now have access to tons and tons of stats and facts about the power of promo products. Don’t miss this study, and in the meantime here are 4 more facts about promotional outerwear:
September 19, 2013
Filed under: Uncategorized
Who doesn’t like free stuff, especially when the free stuff is a wearable?! Of all the promotional products in this industry, T-shirts are by far my favorite.
In my latest blog post, my focus is on this staple wearable and some interesting data our Research team at ASI have uncovered about them in their latest Global Advertising Specialty Impressions Study. For instance, did you know?
September 18, 2013
Filed under: Uncategorized
The Global Advertising Specialty Impressions Study, Version 4, is hot off the press and filled with more interesting facts, charts and data about promotional products than ever before!
In this blog post, I focus on writing instruments and some of the interesting data our Research team at ASI discovered. For instance, did you know?
September 12, 2013
With the change of weather already taking place in the Northeast — last Saturday morning I rode my bike in 40-degree weather! — it’ll soon be cold & flu season. And with that, personal hand sanitizers will be popping up quicker than a Miley Cyrus joke.
This month’s edition of Advantages magazine contains a Strategy feature that explains in visual detail how those little bottles of gel hand sanitizer are filled and labeled. Compliments of Humphrey Line Inc. (asi/62050).