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Sales Tip of the Week - Sales Calls

Filed under: Fun, General, Sales Tip

sales calls

Looking for tips on how to conquer sales calls? Advantages magazine shares some advice from Barry Maher.

Barry Maher, motivational speaker and author of Filling the Glass: The Skeptic’s Guide to Positive Thinking in Business, built a successful ad specialties company before moving on to teach others. He says the best preparation for making sales calls is making sales calls. “After every call, no matter how well you did – even if you closed a million-dollar deal – ask yourself how you could have done it better,” says Maher. “Get a little bit better at making calls every time you make a call.”


Sales Tip of the Week - Imprinting Techniques

Filed under: Fun, General, Sales Tip

retailLooking to spruce up your product? Advantages magazine says take a cue from retailers.

It’s a trend seen frequently on T-shirts and bags at major department stores – combining screen printing with a dash of embroidery and a few sparkles for good measure. Consider multiple imprinting techniques for a single promotional product, particularly if your target audience is young and hip.


Get to Know ASI’s Joe Haley

Filed under: Fun, General, Uncategorized

JoeHaley

From Intern to Internet Superstar, Joe Haley Celebrates 20 Years with ASI

You might know him from watching The Joe Show, listening to ASI Radio, or teaching at an ASI Show, but did you know that Joe Haley is celebrating his 20th anniversary with ASI?  Find out how he went from the world’s oldest intern to managing editor.

Q:What is your title and job description?
JH:I am the managing editor for the Editorial Department. I manage three publications; Stitches, Wearables and SGR, where I work with the editors, the designers, and the production team to make sure the magazines come out on time and with no errors.  I shoot editorial videos plus a semiweekly video program, The Joe Show, where I showcase supplier products.  I am also one of the hosts on the ASI Radio Show, among other things.

Q:What do you like about your position?
JH:I like that it is different every day. From day to day and sometimes from hour to hour, it completely changes and there is always something new and different to do.  It’s also a really fun industry and a fun company to work for. They have treated me well over the years.

Q:What was your position when you first started?
JH:I started out at ASI as the world’s oldest intern. I lost my job because of the recession; I had just bought a house and we had a baby on the way.  I kept seeing an advertisement for an Internship with ASI, but I had no idea what ASI or this industry was. I knew I should apply for the position because I was trying to get into journalism, which is what I have my degree in, and I couldn’t get a job in it because I didn’t have any work experience. ASI called me in for an interview and I ended up being late for it because I was up until 6 AM shoveling snow with my landscaping job and then I made a wrong turn getting there. I did end up getting the internship which started in mid-July and they offered me a position shortly thereafter.

Q:How have your job responsibilities change over the years?
JH:At that time we only had three magazines; Counselor, Specialty Selling Today and Imprint. I wrote for all the publications. I was interviewing people, writing articles, and doing research. Over time I worked my way up to higher positions. I always accepted addition work, any time there was an opportunity to do something I would do it. It’s like anything else, if you put in the effort and you work hard, hopefully you get recognized and you get more responsibility. I went from an intern, to assistant editor, to associate editor, to production editor to managing editor … and the rest is history.

Q:How has ASI changed over the years?
JH:When I first started with ASI we had the old computers where you needed a floppy disk to boot it up and to save your files on.  We didn’t even have the Internet. Later on, each department was allowed to have one computer with the Internet on it, ours was with the editor in chief, and if we wanted to do any type of research we would have to go into her office to use it. I didn’t even have a cubicle when I first started. I had a table outside of a cubicle, and the department’s printer was on the other side of me, so any time someone had to print something they would come over to where I was working.

Q:How would your colleagues describe you?
JH:Loud … no just kidding. I think they would say I have a good sense of humor, that I am dedicated to my job, I’m a team player, and I’m creative.

Q:What is something that people don’t know about you?
JH:I have been coaching soccer since 1989; it’s something that I love to do. In the year 2000, I was named the Intermural Coach of the Year for the state of Pennsylvania. Then I joined the State of the Associates coaching staff where I created a soccer program for our club that the state still uses as a model.

Q:If you could be a promotional product what would you be?
JH:I would be a light up ice cube. Those are a lot of fun.

Q:If your story here were to be made into a movie, who would you want to play you?
JH:My coworker Joan Chaykin always says I remind her of Richard Dreyfuss, so I would say him. I guess anyone who has curly hair and wears glasses.

Fore more, Click Here

– Interview by Lauren Medina


Sales Tip of the Week - Connecting with Clients

Filed under: Fun, General, Sales Tip, Uncategorized

calendarHow can you stay in front of clients to add value and connect with them on new business?  Check out these tips from Advantages magazine.

Set appointments to review events and promotions your clients held last year and bring ideas for new ones. Set up a year-long schedule with them for follow-up and reminders about upcoming events and initiatives.


Sales Tip of the Week - Marketing Tactics

Filed under: Fun, General, Sales Tip

marketingLooking to add a few new marketing tactics to your current approach?  Advantages magazine has some tips on how to boost your companies visibility.

Reach out to people on LinkedIn; attend a networking event; start a blog; speak at association events; conduct a webinar or teleseminar about your products; set up a Facebook page or Instagram account to post pictures of your clients using your products. When people see you everywhere, they will say, “Wow! I see you everywhere. I should do business with you!”


Sales Tip of the Week - Features vs. Benefits

Filed under: Uncategorized

benefitsToo many businesses accentuate the features of their products or services rather than the benefits, which are what your clients really care about.

Benefits are value statements about the features of a product or service, with an emphasis on what the customer gets.  For example, “Open 24 Hours” is a feature. The benefit is that the business will be open whenever the customer needs it. Or say you’ve been in the promotional products business for 20 years. That is a feature. The benefit for your clients is the experience, working knowledge, and years of training that result from your length of time in the business.


Sales Tip of the Week - Inspiration

Filed under: Fun, General, Sales Tip

inspirationNeed inspiration for a client’s promotion?  Advantages magazine says pull out your portfolio.

What has worked for one client in years past might be applicable with some updating and tweaking for another client. The key is to choose elements that were effective then customize them for the new client, rather than a wholesale copy of the original campaign.


Sales Tip of the Week - Offer Options

Filed under: Fun, General, Sales Tip

optionsYou always want to present your clients with at least two product options.   Advantages magazine shares tips on how to explain the differences between a budget-sensitive item and a better-quality version that’s slightly more expensive. 

Discuss the materials from which they’re made and how they’re constructed. What, if any, special features or functions does the more expensive item offer? Talk about return on investment and cost per impression as you compare and contrast quality. Does spending a few more cents per piece on better quality mean that the cost per impression might actually be lower than that of the cheaper product? Usually it does, which ultimately sells the budget-minded client on the higher-priced option.


World Cup 2014: Promotional Products

Filed under: Fun, General

CaxirolaBy Corrie Purvis, ASI Intern

With the World Cup upon us, there is no denying the fresh breath of soccer America has recently inhaled. Seemingly everywhere are advertisements, events and products focusing on this summer’s action in Brazil. As the World Cup is the world’s most-watched sporting event, it is a great idea to become familiar with some of the most popular promotional products in the soccer industry today.

Aside from the usual gear that surrounds the World Cup (T-shirts, flags, face paint), there are two prominent items that everyone seems to have in Brazil: face masks and caxirolas (pronounced cash-ee-roll-uh). The former, created by companies like GameFace, gives supporters a less-sticky alternative to face paint as fans can simply place their country’s flag (or even favorite player’s face) on their own face to show their pride. The masks provide a large amount of space for advertisements and are relatively inexpensive. While this is a huge product for this summer, the mask doesn’t come close to the controversy and notoriety of the caxirola.

This grenade-shaped maraca is Brazil’s take on another tongue-twisting novelty noisemaker, the vuvuzela, introduced at the 2010 World Cup in South Africa. Based off of the caxixi, a traditional Brazilian instrument, the caxirola was destined to be the talk of the sporting world.

They are small enough to hold in your hand, and much quieter than the aforementioned vuvuzela, sounding more like the hissing of a snake. Their barren exterior is also perfect to add logos or country flags, and the caxirolas come in a wide array of color combinations.

“The image of the green and yellow caxirola, it enchants,” said Brazil President Dilma Rousseff, speaking of her country’s colors. “It is an object that has the ability to do two things: to combine the image with sound and take us to our goals.”

Unfortunately, the noisemaker has been banned from the 12 game locations in Brazil (but are still used outside the gates), as a game leading up to the World Cup featured fans throwing the instruments onto the pitch. This did not stop FIFA from selling them on their online store, however, where they go for $14. Other distributors sell caxirolas both online and in-store.


Promo Products On Display At Punk Rock Flea Market

Filed under: Fun, General

Punk Rock Flea MarketBy Corrie Purvis and Rachel Abraham, ASI Interns

With over 500 vendors displaying all kinds of unique and interesting items, the Punk Rock Flea Market kicked off its annual event this past weekend in downtown Philadelphia. Everything from instruments, apparel and baked goods to jewelry and artwork were on display, which gave many artists and businesses a chance to get some serious exposure.

‘Adorned by Aisha’ owner and designer, Aisha Loeks, has been setting up shop at the flea market for two years. Her company sells vintage-inspired jewelry.

“My jewelry line is inspired by the vintage looks favored by my beloved, and stylish, grandmother. When she passed away I inherited all of her jewelry,” said Loeks. “I loved how beautiful and masterfully crafted each piece was. I felt like this kind of thoughtfulness and quality was lacking in today’s accessories. So many things are made fast and cheap now. So I took some of her pieces and cast them, making a mold from each and then poured resin into the mold to make a new piece that was cast from a vintage piece.”

The flea market gives Aisha a chance to talk to customers about her designs and answer any questions they may have. “They are really great about getting the word out there and they have been around for a while now so they have a great following,” says Loeks.

Loeks also uses a lot of social media to market her business, keep in touch with fans, post updates, and announce sales and special events, and she can be found on many social networks including Facebook.

Another artist, Dylan Tierney, was featured at the event. Her company Dylan Burns Wood Pyrography & Custom Wood Work has been in business since February. “I like wood-burning band logos, TV pop culture and cute kitschy stuff,” said Tierney. “I started to make some key hooks too, so it’s a functioning piece of art. All my pieces have hangers on the back ready to hang also. If you want anything custom let me know.”

She uses social media as well. Her Tumblr gets linked from Instagram and her products are sold on Etsy.

Dylan thinks showcasing her art at the flea market is a really great opportunity. “I have gotten such a good response. People ask for custom orders and say I should try this or that to get my name out there. At the flea markets people can see and feel the wood burning. I try to take angled pictures to post online but you really get to see the detail in person,” says Tierney.

Another artist, Ukiah Carbone-Gambon, relied solely on the Flea Market for exposure. “I’ve been having a bit of trouble tech-wise setting up my website,” he said, handing over a business card. His print work features funny quotes and sayings, and can be found on notepads, stationery and simple wall displays.

Overall, the Punk Rock Flea Market was a great chance to encounter artists in the local Philly art scene. It was an event that was great for all ages and brought a lot of people out. While there were some clearly professional artists, there were also many vendors simply selling their old “junk” - items that could easily feature a promotional logo or design.

See a full gallery of photos on our Facebook page.


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