March 20, 2015
Filed under: Social Media
By Vincent Driscoll, ASI
Too often I’ve seen tweets in my feed that are less utilitarian in nature and seem more like a spammy pound-sign party.
Example: #Tips on how to #Help #Clients increase #Social #Media following.
If you’re guilty of composing tweets likes this, haphazardly hashtagging every other word without any clue why, then I have just one thing to say to you: Stop, you’re doing it wrong!
By definition, tweets lend themselves to a single thought, which is why the character limit is 140. That’s very little room to work with, especially when you consider you also need room for spaces, hashtags, account tags (@) and links. So you have to be precise in your messaging and succinct in your execution.
Hashtagging – which involves adding the pound sign (#) directly in front of a word (or multiple words without spaces) – is a clever way to turn words or phrase into searchable links. This basically allows you to organize content and track discussion topics based on those words and phrases, and should be done only to supplement your message.
For instance, if I’m tweeting out a video that showcases new promotional products for the tech industry, this is how it might look:
My message is clear: I’ve got a video I want you to watch that showcases the latest and greatest in promotional items geared toward the technology industry.
And my execution of the message is supplemented with two hashtags that could further assist my followers: the first one (#promoproducts) takes you to discussions and links about promotional products; the second one might help you locate discussions and links about tech gadgets.
So if you’re a distributor who sells to tech, my tweet might very well be a three-pronged launching pad to find some great new techie products.
On the opposite end of the helpful spectrum is the example tweet I posted earlier. If I were interested in learning more about social media and I read this tweet, then clicked on one of the hashtags – let’s say #Tips – it would take me to any and all content hashtagged #Tips, not just tips about social media. Finding tips about how to change my oil is about as helpful here as tips about how to swing on a vine. It’s too broad a hashtag and probably won’t get clicked on.
With a little thought, I could re-write this tweet to maximize the impact of the hashtags:
#Tips has now been turned into #SocialMediaTips and narrows your search. #IncreaseFollowing is a common phrase in the social media realm and is specific to your topic. Including the link, your tweet now has three solid pieces of content that can help followers track down information regarding your message.
Here are a few other tips on how to hashtag in twitter:
Thanks for reading! And as always, please let me know your thoughts by posting a comment below.
March 13, 2015
Filed under: Uncategorized
By Vincent Driscoll, ASI
If you’re like me and manage a Facebook business page, you might’ve noticed a “small dip” in your overall Page Likes recently. According to Facebook, the drop in Likes is due to the removal of memorialized (deceased) and voluntarily deactivated accounts from your page. The vanishing Likes aren’t legit anyway, says the social media giant, and will result in better consistency and business results going forward.
Ok, but how do Page Admins calculate this loss?
My business page — Advertising Specialty Institute — which has been active since 2009 and has over 7,000 Likes, lost 165 Likes or just around 2%. How do I know this? I found out the total number by downloading an Excel spreadsheet from the Insights tab of my Facebook Page, like so:
For my Page, the drop in Likes happened between March 6 and March 7 even though Facebook claims the drops will be after March 12. I’m sure it’s just a general date when you’re dealing with millions of Business Pages, so it might be different depending on your page.
However, the amount, though small, is not accounted for in the analytics. So what does that mean? It means that if you track Page Likes for your company, like me, you will now have to factor the loss into your future stats. Two percent may not seem like a lot, but if you’re tracking to a goal it could mean the difference between success and failure.
And for those of you who have yet to see a drop, it might not even have happened yet … so keep your eyes open!
PS - If you’ve noticed any discrepancies in your Page Likes, let us know how many by posting below!
February 2, 2015
Not unlike myself, the majority of voters (58%) figured that the Seattle Seahawks would repeat as Super Bowl champs by defeating the much-maligned and heavily scrutinized New England Patriots (42%). Had it not been for late interception on the 1-yard line, majority would have ruled; instead, one of the worst play calls in the history of the Big Game had the underdog Pats riding high in the end.
Here’s how our users voted (total votes: 65):
October 15, 2014
“You have to have a drive behind innovation, you have to have an end goal,” said Apple co-founder and visionary Steve Wozniak, a very special guest caller this week on ASI Radio. “And if the path to get there is difficult, you have to be creative. (And never discount a little luck!)”
These were just some of the words of inspiration Wozniak — who will be the keynote speaker at the 2015 ASI Show Orlando — used in his 20-minute interview. Brand loyalty, hands-on education, the evolution of business … all topics broached by “The Woz” during the show. And when he wasn’t talking business, he was dishing about his favorite apps and talking tech with our very own IT guy and first-time interviewer Jason.
Want a little expert advice on how to innovate? Then you need to watch this show!
September 24, 2014
What do you do when you are talking to someone and realize you’ve “lost” them? Advantages magazine says it takes one simple question to bring them back.
September 10, 2014
Advantages magazine says there’s a limit to how many bold claims you can make about your company and product results, but there is no limit to the words of praise you can put in the mouths of your delighted clients.
September 4, 2014
By Rachel Abraham
I have had some time to reflect on the opportunities and accomplishments I have made at ASI. It has been such a rewarding and an invaluable experience. I was not familiar with the promotional products industry at all prior to interning here, but I was eager to learn and expand my writing. I was definitely nervous about starting this new endeavor, but it turned out just fine — better than fine. The guidance, colleagues and assignments made this summer enjoyable.
I never had a full time position as a writer before interning here, but I had taken on a few online internships while working as a cashier after graduating college. It seemed I would never find something truly satisfying, but then came the email notification from ASI. When I first came across the application for the editorial intern position, I knew this is what I needed to get my foot in the door and to get hands on experience in writing. It was the ideal position for me because I majored in print journalism.
The internship included a free week trip to New York City and housing at NYU where I had a fantastic view of Manhattan! I received training from the Dow Jones News Fund in business journalism. It was an intense and exciting week with guest speakers, quizzes on current events and article writing. While in New York I visited news media, such as: the New York Times, the Wall Street Journal and NBC Nightly News. Bonuses included the chance to be a tourist and explore the city by trying different restaurants visiting Times Square, and visiting the September 11th Museum.
I went through mixed emotions my first day at ASI, but I quickly became relaxed by the way I was treated. Michele Bell and the other members of the Editorial department helped me get acclimated to the new work environment. Sara Lavenduski, my fellow colleague and a former Editorial intern, was always available to help if I had any questions and gave me some great pointers. I have written for ASI’s award winning magazines and have had to meet deadlines. For example, I contributed to Trend Alerts for Wearables. I also profiled designers and their fashion and covered Fall/Winter trends for Stitches that I just saw in the newest publication. Check it out!
There have also been many perks. It did not hurt that there was an on-site Starbucks that helped with those afternoon cravings. But aside from that, I have had the chance to assist with fashion photo shoots, and see the behind the scenes of how models prep. It was fascinating to see the collaborative effort that was made to create those outstanding shots. I also attended a Phillies game for Joe Haley’s 20th anniversary at the company and participated in a painting party. We even had a wine and cheese party showcasing our artwork. I can’t forget about decorating an “ArtCar” for three days with different promotional items for the ASI Chicago Show. It is been a great way to spend my summer where I also befriended my fellow interns, Corrie Purvis and Virginia Lucas. I’ll never forget our walking breaks around the building!
The overall experience has been one I could not have expected. I now have another great addition to my resume. I appreciate the knowledge I have gained and the people I have come in contact with. Thanks to ASI, I feel more prepared and confident in my future.
August 27, 2014
If your prospect says she can source the product you’ve recommended cheaper online, don’t be insulted. Advantages magazine says engage the prospect to learn more.
August 20, 2014
Filed under: Fun
The ALS Ice Bucket Challenge — an international viral video campaign that’s raising awareness about Lou Gehrig’s Disease — has taken the globe by storm and is lighting up social media (if you’ve yet to hear of it, where have you been?!). The ad specialty industry is right there doing it’s part to raise awareness and funds, and to have a little fun in the process. Check out some videos and images from some of our industry friends, and if you have any please send to Counselor Senior Editor Dave Vagnoni at firstname.lastname@example.org. Enjoy!
Not to be outdone, Farfromboring takes the Ice Bucket Challenge … in a big way! See the video here.
HandStands PROMO, in Salt Lake City, UT, has accepted the challenge by Mark Freed. See the video here.
Steve Levschuk, owner of Talbot Marketing in Canada, takes the ALS challenge. See the video here.
The BIC Graphic manufacturing team in Clearwater, FL lines up for the challenge.
Wendell August’s Will Knecht accepts the challenge, then nominates his entire staff. See the video here.
And the Wendell August team responds! See the video here.
Barry Lipsett, Charles River Apparel President & CEO, taking the Ice Bucket Challenge. See the video here.
Dave Regan, Vice President of Sales and Marketing at The Vernon Company, who happened to be visiting Hub Pen that day, accepts the challenge.
Hub Pen’s President Joseph Fleming gets doused.
Pop! Promos President Sterling WIlson getting drenched by two members of our sales team, Francis Rodenbaugh and Katie Swinburn. See the video here.
Mark Freed of Genumark challenges the whole promo products industry! See the video here.
Rosalie Marcus, The Promo Biz Coach, took the challenge in honor of her brother who lost his battle with ALS. See the video here.
August 20, 2014
Trying to make a good impression on new clients? Advantages magazine says to engage your audience from the outset of your presentation by warming them up.