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Monday
May 20, 2013 4 Ways to Connect with Customers Through New MediaFiled under: Tip of the Day
Yes, it’s a brave new world, folks, and unless you’re out there working the interwebs you’re missing out big time. This month’s Counselor story titled “Rules of Engagement” focuses on how distrubutors can boost their sales by utilizing 4 innovative means to better market to clients. Click here to read the story … and in the meantime, here are the 4 basic tips: (Click the link for more explanation)
Thursday
May 16, 2013 3 Tips on How to Rebrand Your CompanyFiled under: Tip of the Day, Uncategorized Earlier this week I wrote a blog about the importance of brand management in times of crisis and used an example of an epic brand meltdown on a business Facebook page. That business — Amy’s Baking Company Bakery Boutique & Bistro — did incredible harm to its reputation simply because they had no brand management plan. (And, some might argue, common sense.) Of course, once the smoke clears and the dust settles, Amy’s might want to investigate on how they can rebrand their business. Because, well, they’re gonna need it. And that’s where ASI comes in! So, Amy’s, take note … here’s a great video by Counselor that provides 3 important tips for rebranding your company. Enjoy!
Wednesday
May 15, 2013 3 Tips for Managing Your Brand During CrisisFiled under: Tip of the Day
Quick backstory: the restaurant was recently featured on an episode of Kitchen Nightmares but quickly dumped by Chef Gordon Ramsey because the owners were “too difficult” to work with. Ensuing backlash on the company’s Facebook page resulted in the owners taking to the keyboard to defend themselves in a, well, not-so genial manner. Nasty comments from users were met with even nastier responses from the owners until an all-out, ALL-CAPS war commenced, complete with F-bombs, physical threats and bad grammar — a trifecta of brand destruction. It’s u-g-l-y ugly, and if you want a great play-by-play of what happened, check out Buzzfeed’s coverage of it. Of course, now the owners are claiming they were hacked and weren’t responsible for the posts, which are now gone. Whether or not they were hacked, well, I guess we’ll have to wait until the “FBI computer crimes unit” is done with their investigation. But all this got me to thinking, how should one prepare for a possible PR disaster? I searched the ‘net this morning and found a good, succinct post by Startups FM that breaks it down to three main precautions:
Monday
May 13, 2013 8 Best Beer Cities in the USAFiled under: Fun
Having lived in the Philly area a decade now, I know this town knows beer. And knows it well. From the annual Philly Beer Week to the multitude of established, well-respected brands in the area (Yards, Sly Fox, Nodding Head), I was curious if the City of Brotherly Love had made it onto CNN’s Top 8. Lo and behold, Philly’s there and representing hard at #6! Here’s the complete list:
And please send us your thoughts on the list. Did they get the list right? What cities or towns are missing?
Wednesday
May 8, 2013 8 Surefire Ways to FailFiled under: Tip of the Day
Obviously, these 442 folks know how to succeed, but what about those of us who need a little guidance in our quest for success? This month’s Advantages Strategy column “8 Surefire Ways to Fail” provides not the paths to success, but the paths to failure. Avoid these and you’ll be on the right path!
Got any others to add to the list? Let us know by commenting on this post now.
Monday
May 6, 2013 Check Out the New-and-Improved ASICentral SearchFiled under: site updates
In the past, ASICentral.com’s site-search results haven’t been what we would’ve desired, and we’ve tried several ways to improve it, including increased concentration on SEO. However, a recent addition of Google Custom Search as our site search engine has really helped improve the experience. If you have a few minutes, take a look for yourself and let us know what you think in the comments area. Just click the image above to go to ASICentral.com and start searching. Chances are you’ll see a big improvement in the experience!
Thursday
May 2, 2013 4 Tips on How To Increase Your Company’s Online Presence with Search Engine MarketingFiled under: Tip of the Day
Sound complicated? Well it’s not, and you might already be doing some without even knowing it! This month’s Stitches magazine State of the Industry 2013 is packed with tons of great information on everything from how to diversify your customer base and lead-generation strategies to posting good content and, yes, even how to optimize your website through SEM! Don’t miss this feature, and in the meantime, here are the 4 tips:
Wednesday
May 1, 2013 10 Most Popular Athletic Activities in the U.S.Filed under: Tip of the Day
Telling me that carrying around a billiards stick and hitting a white ball around a pool table in between sips of beer was an activity, I’d laugh at you. But apparently that’s considered an activity by the Sports and Fitness Industry Association (SFIA), and it was one of the top-10 most popular activities in the U.S. in 2012. As part of National Physical Fitness & Sports Month, Advantages magazine’s May issue has devoted an entire Strategy section on how to bulk up sales with fitness programs. Check out this article for tons of ways to fitness programs … and in the meantime, here are the 10 Most Popular Athletic Activities in the U.S. in 2012:
Wednesday
April 17, 2013 3 Effective and Simple SEO TipsFiled under: Tip of the Day
A decade later not only do I know what search engine optimization — or SEO — is, but it’s part of my daily work routine. Being able to effectively and strategically manage online content and properties so customers can find my company’s website, products and services is truly an art, but it doesn’t have to be difficult. In fact, it can be quite simple. A recent article by Inc.com highlights three very simple ways you can get your website found with the following SEO advice:
I agree that all three of these can be very effective as well as easy to implement. Click here for the details on how to get your SEO off and running. And in the meantime, what do you think is the most important SEO strategy a company can implement?
Wednesday
April 10, 2013 LinkedIn Lowdown - 6 Cool FactsFiled under: Tip of the Day
For instance, did you know that if your goal is to increase sales, you can do yourself a huge solid simply by switching your profile’s appeal from potential employers to customers and prospects? That’s one simple way you can gain more prospects. For more, you definitely don’t want to miss this article, “Lock In Leads with LinkedIn“. And in the meantime, here are 6 cool facts about LinkedIn.
Source: LinkedIn Press Center |
Did you know: Customers who engage with companies over social media spend 20% to 40% more money with those businesses than other clients?
Call it what you will — I prefer Social Media Train Wreck of the Year — but if you haven’t been paying attention to what’s happening with the Facebook business page of 
For those who know me, just mention the word beer and you’ve got my attention (unless, of course, it’s immediately preceded by the word “Lite”). That’s why when I saw the headline “
Staggering fact: In 2012, there were 442 billionaires in America. (That was billionaires with a B, just for the record.)
Wikipedia
If you were to ask me what an “athletic” activity constituted, I’d probably say something that gets me pretty sweaty, like jogging, playing hoops, or balancing my checkbook. (I’m kidding about the checkbook … I’ve never done that.)
To this day I still remember the first time I heard the acronym SEO. I was in a meeting sometime in the early 2000’s when the meeting leader dropped it on a bunch of us unsuspecting newbies. No explanation of what it meant. No hesitation to elaborate. Just a “Blah-blah-blah … for better SEO purposes … blah-blah-blah.” Of course, being the curious one I immediately raised my hand: “Excuse me,” I said. “What’s, um, essay owe?”
In this month’s 