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Download your ESP Presentation!

Filed under: ESP Updates and Tips

So you want to save your presentation quick and easy! Well, you’re in luck because based on your feedback, there is a nifty download button right in the presentations toolbar!

You can still email it or send a pdf link to your customers, but if you need it on the go, download it, and take it with you!

Click here to read more about what you can do to get your presentation out to your customers.

Sales Tip of the Week - Don’t Put Your Buyer On The Defense

Filed under: Sales Tip

howWant to know why your buyer is making a certain decision? Advantages magazine lets us know how to speak to your buyer without making them feel defensive.

If a buyer tells you they’re not ready to make a decision, don’t ask, “Why?” You risk putting the buyer on the defensive. Instead, sales coach Dan Seidman recommends you ask, “How did you determine that we’re not right for you at this time?” Using “how” turns the question into a request to better understand the buyer’s decision-making process.

Poll Results - First Quarter Sales Expectations

Filed under: Poll Results

With the industry’s first quarter wrapping up, it’s now time to present the results of our most recent poll, which asked the question “I expect my first-quarter sales to be:” with the following answer options:

  • More than last year
  • Less than last year
  • About the same

Of the 146 total votes, 98 (67%) said they expect their 2014 1st-quarter sales to be more than 2013, with 25 (17%) saying they think sales will be less. The remaining 23 votes (16%) said they expect sales to be about the same.

Here are the full results in graph form.

1st Quarter 2014 Sales Predictions

Sales Tip of the Week - Ask For Referrals

Filed under: Sales Tip

referralLooking for new business? Ask a satisfied customer for a referral. Advantages magazine shares a few of their tips on how to make the most out of asking for referrals. Share your tips here.

After making a customer happy, ask for referrals. Referred leads have a dramatically faster closing rate than cold leads. Ask for referrals from your clients’ partners and suppliers, as well as from other departments and divisions. You may have been taught to ask, “Who do you know that could benefit from my service?” However, that’s too general and most people will not have names ready for you that quickly. Instead, spend the time researching who you want to be referred to and make the request specific.

ASI Employee Anticipates Her First Trade Show

Filed under: Fun, General, Profile


The ASI Show New York is right around the corner and for new ASI employees, like Emily Gilberg, that means a trip to their first trade show.

Q: What is your title and job description?
EG: I am an Advertising Coordinator, which is a part of the production and advertising operations department. I am responsible for collecting materials from advertisers and then making sure the advertising happens. This can be completed once the sales representatives have sold the advertising space.

Q: How did you get the opportunity to attend the ASI Show New York?
EG: ASI offers new employees the opportunity to attend the ASI Show New York. I have been working with ASI for about six months and I have never been to a trade show before, so this is a great opportunity.

Q: Why is it important for people who work at ASI to attend a show?
EG: I work with suppliers and distributors on a daily basis and trade shows are a really big part of the industry. Having the opportunity to go to this trade show is a great way to get a better understanding of what my clients are going through. This will help me better serve them in the long run.

Q: What do you hope to see and do at the show?
EG:  Everyone that attends the show is asked to participate in some way. Most people are responsible for either seating people for the keynote speaker, scanning badges or helping with registration.  I am listed “as needed,” so I will be helping with whatever comes up. When we are not helping out we do have the opportunity to walk around the show floor and explore. I hope to have the chance to go to a few seminars and see the keynote. I also want to walk around the floor and meet some of the people I work with every day. I think it would be great to introduce myself to suppliers and distributors that I work with on a daily basis, to put a face to the name.

Q: What are you hoping to get out of this experience?
EG: Trade shows play a very important role in this industry and I think by attending the show I will gain a better understanding of the industry as a whole. They are a huge part of the day-to-day business of the clients I work with so I think by seeing how a show works and what goes on behind the scenes will be a great learning experience.


No More License Registration Screens on ESP!

Filed under: ESP Updates and Tips, Uncategorized

Well, hello there. How was your birthday? Just kidding, we have more important things to discuss (not that your birthday isn’t important, happy birthday!). You know those pesky registration screens that come up unanticipated in ESP Web? I’m here to tell you, you they are gone!

Plus, ESP Web has this nifty new login page, where you don’t even need to login more than once! Click here to learn about the new ESP Web login page and when you are done, you’ll be an ESP Web Ninja. How cool is that?

Click here to learn more about logging into ESP Web.

Sales Tip of the Week - Create The Perfect Tagline

Filed under: Uncategorized

Looking for a slogan? Advantages magazine shares a few of their tips on how to create the perfect tagline. What is your favorite tagline? Post here.

A slogan can make or break a promotion. In fact, a really clever slogan can turn a so-so product into a “wow!” Here are some tips for brainstorming the perfect tagline: Use humor, where appropriate. Use literary devices, such as rhyming and alliteration. Consider using a play on words. Make it short and sweet.

ESP Web Searching: Tips and Tricks!

Filed under: ESP Updates and Tips, General

Hi, everyone…let’s get out of our ESP searching slump, shall we? I’m going to give you some ideas on how to find your products. Tips and tricks if you will.

I know it can be more challenging than you might think to find a pen, or even a notebook…there are tons of products on ESP; I’m overwhelmed just thinking about it. But, have no fear, and don’t fret – ESP has what you’re looking for!

Click here to view our crafty Tips and Tricks document for product searching on ESP, where we help you decide how to search using categories, advanced searching, and even the neat visual search.

Sales Tip of the Week - You Can’t Win Business With Your “Bottom” Price

Filed under: Sales Tip

It’s not all about the money, says Advantages magazine. Remember that a customer is not only interested in the cheapest deal, but their entire.

When you promise to save your customer money, you always fulfill your promise. Rarely, however, do you get the business. Salespeople believe that they can “win” business by being cheaper. The trouble is that, when you give a customer your “bottom” price, they still end up doing business with the person that they liked the best and who showed them the best offering – whether that was you or not.

Left Navigation Templates in ESP Websites!

Filed under: ESP Updates and Tips, General

It’s time to have some fun with ESP Websites! I know, how can you possibly have fun in ESP Websites?  I’ll tell you. Left navigation, everyone, let me say it again…left navigation! We just recently added several new fabulous templates that have so much to offer (like a left navigation).

So sign onto ESP Websites and check out these brand-new, just-for-you templates! While you’re at it, if you haven’t published a website, ever, dig into these really helpful articles on our ASI Knowledge Base:

Accessing ESP Websites, Build Your ESP Website: Quick Launch, and hey, if you’re not all about taking the learn-it-yourself route, sign up for an ESP Websites training with one of our really great Technical Support representatives.

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